Company Overview
In 1863 Gerard Adriaan Heineken, against all the odds, decided to purchase a brewery at a time when the brewing industry in Amsterdam was witnessing a declining fortune. What began in the 19th century as a small family business has been transformed into a world-class company. Heineken N.V. has seen it all- two world wars, crises, boom, slump, decline and growth. Having been on the global stage for about one and a half centuries, Heineken N.V. is, undoubtedly, one of the most viable and well-run businesses in the world. Sales and marketing expertise, quality manufacturing skills which are important distinguishing core competencies of Heineken N.V. have reinforced its leading brands which have been around for more than a hundred years.
In 1863 Gerard Adriaan Heineken, against all the odds, decided to purchase a brewery at a time when the brewing industry in Amsterdam was witnessing a declining fortune. What began in the 19th century as a small family business has been transformed into a world-class company. Heineken N.V. has seen it all- two world wars, crises, boom, slump, decline and growth. Having been on the global stage for about one and a half centuries, Heineken N.V. is, undoubtedly, one of the most viable and well-run businesses in the world. Sales and marketing expertise, quality manufacturing skills which are important distinguishing core competencies of Heineken N.V. have reinforced its leading brands which have been around for more than a hundred years.
The Heineken Group controls about 56% of the largest brewing company in Nigeria, Nigerian Breweries Plc (incorporated in 1946). NB prides itself on the brewing and marketing of lager beer, stout and non-alcoholic malt and soft drinks. Its brand portfolio includes Star, Star Radler, Gulder, Maltina, Heineken, Fayrouz, Legend Extra Stout and Amstel Malta.
Investment ThesisNB has a well-established distribution chain. The company generates positive cash flow and high returns for the shareholders. Return on Equity (RoE) reached a 14-year average of 38.7% and dividend yield amounts to 3.1%.
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